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Barb Giamanco has spent the last 14 years learning what does and doesn’t work in using social media as part of business, sales, and marketing strategies. Currently, she is the founder and head of Social Centered Selling. Her prior experience includes founding Talent Builders, Inc. and serving as National Sales Director for Microsoft. She is the co-author of The New Handshake: Sales Meets Social Media and the author of an article in the Harvard Business Review titled “Tweet Me, Friend Me, Make Me Buy.” Barb received a B.A. in Business Administration from the University of Phoenix; she is a certified Business Coach and a certified DiSC behavioral assessment facilitator.
Barb has been recognized as a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter, one of Top Sales World’s Top 50 Sales and Marketing Influencers and one of the world's Top 65 Women Business Influencers by Tenfold, along with Arianna Huffington, Sheryl Sandberg, and Melinda Gates.
Noteworthy campaign experience: In November 2017, Barb helped Deborah Gonzalez win a seat in the Georgia House of Representatives (GA HD 117) by providing funding and marketing support via newsletters and social media channels—despite not living in the candidate’s district. Barb reminded voters that even if they could not vote for Deborah, they could and should support her because she will represent all Georgians.
DemsWin readiness: Barb’s current learning goals include new trends in social media, influencer marketing, artificial intelligence technology, and leadership development. Barb advises DemsWin because:
“I’ve had enough of Republican old, white men making decisions for Americans based on their own selfish agendas and motivations. We need new leadership. We need leaders focused on working for the people. I’m also very interested in helping strong, qualified women get elected, as I did with Deborah Gonzalez. Women often bring a more balanced, reasoned point of view to dealing with issues.”