What We Do

 

What we do:

We work with political campaigns (candidates, PACs, super PACs, ballot initiatives), legislative caucuses, and advocacy groups to provide data-driven, precinct-level outreach and messaging strategies. We also design and deploy strategies to mobilize and engage voters/constituents. 

We provide three broad-level services:

Our metrics of success are defined by our proprietary model of voter/constituent engagement. 


Our differentiators:

  • We understand what motivates people to vote and engage in civic activities.
  • Our data nerds use science to identify patterns that guide our efforts.
  • We run 48-hour experiments that enable us to close ineffective tactics quickly.
  • Our creatives are true, outside-the-box experience designers.
  • We connect the dots between the ground game and the digital game.
  • We incorporate the voters’/constituents’ own words in our messaging.
  • We help campaigns spend less money while reaching more voters or constituents.

 


What you should do to win in a smart and cost-effective way:

Ask these questions —

  • Are you utilizing the energy of today’s Democrats?
  • Do you know where your voters/constituents get their information? Who they trust? Whether they believe “fake news”? Are you addressing problems related to both misinformation and lack of information?
  • Are you learning about your voters on an ongoing basis and taking steps to engage them?
  • Are you regularly and effectively using “listening sessions”?
  • Are you using state-of-the-art techniques to leverage digital and social media channels? Are you succeeding in reaching the right people with the right message at the right time?
  • Are you utilizing trusted digital surrogates? Do they publish on your behalf and amplify your message?

If you said “no” to any of the above questions, then contact us.